February 23, 2015, anysilicon
Over the last 5 years lead generation has fundamentally changed. Companies used to participate in expensive events and focus mostly on branding activities. But today potential customers have direct access to all the products information they need, things are different.
In other industries, marketing & sales teams understand that their role and are taking a dramatically different approach to start benefiting from online platforms to successfully create awareness and generate leads.
Lead generation is the process of motivating and capturing interest in a product or service for the purpose of creating a potential customer.
Lead generation has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.
As a salesman, do you want to knock on every door? Or do you want the customer to knock on your door? The modern lead generation process begins much earlier in the buying cycle than it used to. By providing valuable online content over time, the customers are able to remain up to speed and educate themselves on the key benefits of values for the purchase decision.
Clearly, there has been a huge change in the traditional buying process. In fact, according to Forrester, buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they even reach the vendor. The reason this is happening more and more is because buyers have so much access to information that they can delay talking to sales until they are experts themselves.
AnySilicon is the leading lead generation platform for IP vendors, ASIC design companies, foundries, test and packaging houses.
Our platform is open to users and doesn’t require any registration. We don’t send our vendors a list of “people who visited your profile page” because most of those visits are not leading to any business. We encourage the qualified leads to contact you directly when they are ready and thereby – not wasting your time.
AnySilicon is an affordable lead generation platform for both ASIC services and IP cores. You can find more info here.
Marketo – http://www.marketo.com/lead-generation/