HDL Design House Appoints Frank Werner as Worldwide Sales Director

October 01, 2019, anysilicon

Belgrade, Serbia – October 1st, 2019 – HDL Design House, provider of digital, analog, and back-end design and verification services and products in numerous areas of SoC and complex FPGA designs,  announced the appointment of Frank Werner as Worldwide Sales Director, effective immediately. With more than 25 years of experience in different EDA, IP and Service roles, Mr. Werner brings extensive knowledge of the global semiconductor industry to his new position.


Predrag Markovic, HDL DH President and CEO, said, “We are very excited to welcome Frank to HDL Design House to support the company’s overall growth. Over the years, HDL DH has had significant increase in terms of area of expertise, employee count and variety of projects. Frank’s broad technical and sales experience with excellent track record will bring HDL DH invaluable strategic and operational guidance and assistance.”


“I’m looking forward to joining HDL DH and supporting the company’s future growth plans, moving into different areas, such as IoT, full chip design and others. Based on my previous knowledge of HDL DH (working as Sales Representative for HDL DH several years ago), as well as my background and industry knowledge I am looking forward to managing HDL DH growth into new domains and broaden its customer base”, said Mr. Werner.


Mr. Werner brings to the role more than 25 years of extensive experience in the semiconductor industry spanning sales, business development, purchasing and engineering roles. Most recently, he was EDA and IP Business Development Manager for Intel responsible for worldwide procurement and contract negotiations for EDA and IP suppliers. Prior to his position in Intel, Mr. Werner was Account Manager, Consultant and Sales Representative for various companies involved in EDA, IP and semiconductor services business. Mr. Werner holds a Dipl. Ing. from a Germany University, MSEE from the University of Santa Clara, and MBA from the University of Applied Science of Coburg.


About HDL Design House:


HDL Design House delivers leading-edge digital, analog, and back-end design and verification services and products in various architectures and numerous areas of SoC and complex FPGA designs. The company also develops IP cores, and component (VITAL) models for major SoC product developers. Founded in 2001 and currently employing 200 engineers working in three design centers in Serbia and Greece, HDL Design House’s mission is to deliver high quality products and services, with flexible licensing models, competitive pricing and responsible technical support. The company was awarded ISO 9001:2015 and ISO/IEC 27001:2013 certifications in December 2006 and has achieved certifications from Direct Assessment Services (DAS). HDL DH joined the Arm® Approved Design Partner program, through which leading SoC design houses are recognized by Arm as accredited partners in specific technologies and activities. For more information, please visit www.hdl-dh.com.




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